Hey there, writer!

Grab a coffee, and let’s chat for a minute.

You’re new to this whole “professional writing” thing. You’ve always loved to write, but now that you’re building your business...you’re hitting a lot of roadblocks.

You’re cold-emailing without success. You’re trying to find clients, but not even knowing where to look. You might have a portfolio, but don’t know what to put on there. And pricing? It’s a shot in the dark. You don’t know “what you’re worth” (What does that even mean??). You keep hearing that you need to “show up consistently” and “believe in yourself” -- which is great, but VERY vague. And now you’re wishing for a roadmap that gives you all of the information you need to scale.

Don’t worry, I got you covered. 

By enrolling in this course, you’re committing to yourself that you will scale your writing business.

And at the end of the course, you will…

  • Have a client-magnetizing portfolio that attracts your ideal client 
  • Get clear on your unique marketing strategy
  • Attract the business owners that you would love to work with 
  • Establish your prices and find good clients that value your work 
  • Know how to wake up to leads in your inbox (bye-bye cold emails)
  • Develop a process that makes working with you seamless 
  • Turn your clients into recurring clients that LOVE working with you + recommend you to their entire network 

A lot of the time, when you’re looking for information, you’ll get some general advice then have to pay a MASSIVE fee to peek behind the curtain.

As a new copywriter/content writer, you don’t have thousands of dollars to spend on something that may or may not help. And you sure as heck don’t deserve a mini-program with a crazy upsell before you experience real results. You’ll notice that this course focuses on actionable and results-oriented steps that will help you build a strong foundation for your writing business. Instead of “might work” ideas, you’re getting proven techniques and a concrete framework for growing your business.
Count Me In

I can charge that?!

By Hadas

I’m an English major in college and I had NO IDEA how to turn my editing skills into a business. I didn’t know how to market myself or get clients. I also didn’t feel confident enough to establish myself as a proofreader/copyeditor despite having my background in writing. I didn’t know my worth and found myself saying things like “I’ll edit this for you, just buy me lunch.” After taking the course, I established a creative company name, set my prices WAYYY higher than I originally thought I could, and even got some initial leads from FB groups. I’m now serving a client on a long-term basis and am starting to realize that this is a viable career choice for me and I don’t have to do the 9-5 grind.

Rhiannon Payne

CEO of Sea Foam Media & Technology

Lucy is an absolute expert at what she does, and I have NO DOUBT that her course will help so many others achieve lifestyle freedom and career flexibility through copywriting! This course details everything you need to know to get started, grow, and thrive, whether you’re a copywriter feeling like you’re lacking the right business skills, a beginning copywriter, or still just curious about going down this path. Lucy and her course have my high endorsement!

Take a peek at what's inside


Chapter 1: Setting Up For Success 


Your business needs good bones. When you establish a solid foundation, you carry the necessary confidence to sign your dream clients. Because the truth is, if you know who you are as a writer, then attracting your ideal client will be much easier. In this chapter, we’ll be talking about…

→ How to develop a personal brand that allows you to stand out among 1000s of other writers
→ How to create a social presence that converts casual scrollers into raving fans
→ How to set prices that allow you to scale rapidly
→ How to create a portfolio that wows potential clients (so much so that they decide not to look at the other applicants)

Chapter 2: Getting Clients 


You’re going to learn the secret behind client acquisition through multiple “Client Magnets.” These magnets show you exactly what to do so your dream clients find YOU, and you’re not chasing everyone with a cold email. And you’ll learn…

→ How to make your testimonials sell for you
→ How to make social media your superpower
→ How to accomplish that lovely “waking up to leads in your inbox” feeling
→ How to create a referral network that sends you clients all. the. time.

Chapter 3: Perfecting Your Process 


Every time your process has a rough spot (meaning your potential client is confused), the chance of that client saying no to working with you increases. Smooth process = more signed clients. Don’t believe me? When I redid my proposal/invoicing process, I closed three clients in one week. And you’ll get all of my exact frameworks, so you don’t even have to do the trial and error part. We’ll talk about...

→ How to master the art of the sales call (and not even feel like you’re selling)
→ How to convince those “on the fence” clients with a rockin proposal
→ How to onboard a new client for a seamless project
→ How to encourage client retention when the project is finished

Chapter 4: Retaining Clients 

I didn’t say “A” $5K month...I said consistent $5K months. To build a booming writing business, you’re going to need a salary that you can count on. By learning how to turn one-time clients into every month clients, you’ll decrease your stress and expand your business rapidly. And the way you do it is a series of simple steps and principles. You’ll learn…

→ How to set yourself up for recurring revenue
→ How to price a retainer for bigger clients
→ How to turn a one time client into a lifetime client
→ How to follow up and stay top of mind (*hint* you learned this skill in kindergarten)

+ A Bonus Lesson

And it's all yours for $297

Sign Up

Okay, okay...I know what you’re thinking. This is just one of those clickbaity titles that copywriters use to get people to buy things. And 90 days to scale to $5K months is ridiculous.

And I get it. Never trust a copywriter ;) But this course’s name is a true story. It’s my story.

Hi, I'm Lucy

I’m a recent college grad and a freelance copywriter/content writer. Before launching my business, I wrote content for a food publication for over 4 years. To say that I loved to write would be an understatement. 

But do you know what I didn’t love?

The idea of working a corporate job. 

I valued my freedom, wanted to travel the world, and had this wild entrepreneurial spirit.

So I did something radical. I decided to launch right into freelance writing immediately after graduating. I emailed my questions to established copywriters, Google searched like crazy, and stalked Facebook groups to soak up all the free posted value that I could.

I also decided to consciously ignore all of the information that didn’t sit well with me.

In three months, my copywriting business’s income matched the proposed salary from a corporate job offer that I received (and rejected) in my senior year of college. I had to pinch myself. It felt like magic.

But it wasn’t. It was a lot of late nights, trial and error, and figuring things out as I went. From there, I was able to pinpoint what works and what’s just fluff.

So by taking the course, you’re getting my end result. You’re getting exactly what worked for me. You’re getting a blueprint for how to scale your writing business.

Because you can have a writing business that you love AND fully support yourself. 

Let's talk about money, shall we?

If you’re looking at that $297 price tag and thinking, “I don’t know,” ask yourself this...

If I doubled my current revenue, would that $297 be paid off in the first month? 

If you’re thinking “Yes,” then know that this course will pay for itself. You don’t have time to spend hoping that your writing business will *poof* suddenly grow. By investing in strategies that work, you’ll notice faster growth and save time. 

And because I want you to really feel like this course is going to elevate your business -- you can take a look inside before you even pull out your wallet.

Course curriculum

  • 1

    Introduction

    • Welcome

    • How I Started

    • What You'll Learn

    • Online Toolbox
  • 2

    Setting Up For Success

    • Introduction

    • What's Your Name?

    • Creating a FB Page

    • Non-Sleazy DMs

    • The Perfect Portfolio

    • The Portfolio Guide

    • Non-Negotiable Tools

    • Let's Talk Pricing

    • Setting Your Prices Worksheet

    • Define Your "Soft Niche"

    • Your Personal Brand

    • Creating a Simple Website

    • Website Checklist

    • Do you know how to set yourself up for success?
  • 3

    Getting Clients

    • Introduction

    • Client Magnet #1: Testimonials

    • The Testimonial Form

    • Client Magnet #2: Facebook Groups

    • FB Groups To Join

    • From Comments to Jobs

    • Client Magnet #3: Emails

    • Email Templates

    • Client Magnet #4: Referrals

    • Power Contacts

    • Do you know how to get clients?
  • 4

    Perfect Your Process

    • Introduction

    • Discovery Calls

    • Watch a Discovery Call In Action

    • Proposals that Persuade

    • A Basic Proposal Template

    • You Got A Client, Now What?

    • Client Welcome Guide

    • New Client Questionnaire

    • Editing Etiquette

    • After The Project

    • Do you know how to create a seamless process?
  • 5

    Retaining Clients

    • Introduction

    • Retainers and Monthly Packages

    • Pricing a Retainer Guide

    • You Have To Be Excellent

    • Focus on Results

    • Personal Follow-Ups
  • 6

    BONUS

    • Staying Organized With A System
  • 7

    Closing Remarks

    • Thank You

    • I'll Leave You With This

And if you're not a fan, I'll give you your money back

I can’t guarantee results. I’ll give it to you straight; success boils down to your writing, mindset, work ethic, and soft skills. 

What I can guarantee is the foundation that will set you up for this rapid expansion.

And I know dropping money on things can be scary, so there is a 7-day refund policy. If you open up this course and realize that it’s not what you’re looking for...no worries. Just send an email to [email protected], and I’ll give you your money back, no questions asked. 

No risk? Just Results?

I'll take those odds any day

Who this course is for

If you’re a new or growing copywriter or content writer, this course is meant for you.

And suppose you’re a new or growing VA, graphic designer, social media manager, web designer, business coach, or B2B service-based entrepreneur. In that case, you may find that A LOT of my secrets can also elevate your business too. If you don’t mind the examples being writer-focused, then you can absolutely benefit from each chapter. 

Not sure if this course would benefit you? Send me a quick email at [email protected], and I’ll let you know.

Why Now?

Because the world has changed

Freelancing IS the future. You can work your own hours, serve clients that fill you with joy, and have the freedom to make your own business decisions. The biggest thing holding people back from a freelancing lifestyle is the fear of instability. That’s why, in this course, we talk about consistent monthly income. You’re going to take the plunge AND feel that your booming business is sustainable. You can do this.
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FAQ

  • What format is the course?

    The course is a combination of voiced-over presentations, videos, text, and pdf downloads. There are also some quizzes to see how well you’ve grasped certain skills.

  • Are there any added fees?

    Nope, once you purchase the course, that’s all you pay to get the information in the course. When the course is updated with information, you’ll have access to all updates.

  • How long does the course take to complete?

    There are about 4 hrs and 20 minutes worth of audio and video content + pdfs, written materials, and guides to think about and fill out. You could power through this course in three days or take your time and spend weeks on it, whichever you prefer.

  • Is there any live coaching with this course?

    No, this course is completely self-paced.

  • Does this course ever expire?

    Nope! Yours forever after you purchase.

  • How can I reach you if I have questions about the course?

    If you have any technical issues with the course, then you can reach me at [email protected] If you have any questions about your writing business, you’re welcome to interact with me in my Facebook group, The Copywriter Cocktail Party. Unfortunately, I am unable to answer personal questions about your writing business over email due to time. I do encourage you to take advantage of the community though.